This page refers to on-campus marketing. For off-campus marketing please refer to the Off-Campus Marketing Style Guide.


Icon of a group to symbolize planning.

Plan

Determine what your message is, the best way to communicate it, and what action you desire when others receive the message.

Before creating the advertisement with this channel, read the information below to understand its purpose. If this channel best communicates the message to the target audience and will deliver the desired outcome of the marketing plan, then you can proceed to create the advertisement.

Description:

Advertisements can be placed in the school newspaper. The Scroll is the only channel that offers advertising opportunities for off-campus entities.

Strengths:
  • The Scroll can be found in different academic buildings around campus for a diverse range of students to see and read.
  • The Scroll has a dedicated staff that works with clients to get the most out of their advertisements, including in-house designers for hire and advisors that know the behaviors of their readers. The Scroll also has online and social media advertising opportunities.
Challenges:
  • Amount of budget you have available to spend on associated costs.
Estimated Cost (verify prices with vendor before ordering):

$20 - $720.

Call Scroll's Advertising Sales:

(208) 496-3730

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Create

Use your passion and knowledge to combine the different parts of your message together in a way that will inspire, inform, or invite others.

Visit http://byuiscroll.org/advertise-with-us/ to find the Scroll’s advertising policy and information on their payment policy.

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Approve

Get the approval or verification that your marketing materials meet the guidelines and policies of the university to move forward.

To submit an advertisement to the Scroll, visit http://byuiscroll.org/advertise-with-us/ and fill out the order form.

Taken from the Scroll advertising policy.

It is critical to the success of I~Comm and our advertisers that advertisement submission deadlines be met. Scroll advertisement deadlines are:

Thursday 12:00 pm Space reservation and payment

Friday 12:00 pm Final ad artwork

Friday 5:00 pm Final ad corrections and advertising sign-off

Please direct any questions about I~Comm Student Media advertising policies to the Brigham Young University – Idaho General Manager of I~Comm Student Media.

Image representing a box and arrow to symbolize publishing.

Publish

Print or export your media and distribute your message through official BYU-Idaho marketing channels

Once a payment has been made and the advertisement has been submitted, the ad should appear in the Scroll on the day for which the advertisement was reserved.

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