This page refers to on-campus marketing. For off-campus marketing please refer to the Off-Campus Marketing Style Guide.


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Plan

Determine what your message is, the best way to communicate it, and what action you desire when others receive the message.

Before creating the advertisement with this channel, read the information below to understand its purpose. If this channel best communicates the message to the target audience and will deliver the desired outcome of the marketing plan, then you can proceed to create the advertisement.

Description:

Departments can use their bulletin board for news and announcements that are associated with that department.

Strengths:
  • Can be effective if the event or announcement is related to the department in which you wish to have your ad placed.
Challenges:
  • Generally reserved for department announcements and events.
  • Cluttered bulletin boards can lead to other advertisements, promotions, and announcements competing for your audience’s attention.
Estimated Cost:

Free

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Create

Use your passion and knowledge to combine the different parts of your message together in a way that will inspire, inform, or invite others.

Events and information regarding a department can be posted to that department’s bulletin board. Get advertisements from off-campus entities that will be useful to your students. Posters from potential employers do not require an approval stamp.

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Approve

Get the approval or verification that your marketing materials meet the guidelines and policies of the university to move forward.

If you wish to have something posted on a department's bulletin board, you must obtain permission from the department office. However, there is no official approval process. Contact the department to whom the board belongs.

Advertisements on bulletin boards should not conflict with the Honor Code or the message of the university.

Image representing a box and arrow to symbolize publishing.

Publish

Print or export your media and distribute your message through official BYU-Idaho marketing channels.

After you've received approval from your department, you may hang up your ad.

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