This page refers to on-campus marketing. For off-campus marketing please refer to the Off-Campus Marketing Style Guide.

For information about mail on campus, refer to Sending and Receiving BYU-Idaho mail.


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Plan

Determine what your message is, the best way to communicate it, and what action you desire when others receive the message.

Before creating the advertisement with this channel, read the information below to understand its purpose. If this channel best communicates the message to the target audience and will deliver the desired outcome of the marketing plan, then you can proceed to create the advertisement.

Description:

Scheduled emails that send out information and announcements of campus events. There are two different email types: The Advisory for official messages and The Feed for more promotional messages.

Strengths:
  • Campus emails can be sent directly to a specific target audience.
  • Information can be sent quickly to a large audience.
  • Campus emails allow you to receive instant feedback.
  • Campus emails allow you to know how many have opened their email and which links were clicked-on.
Challenges:
  • Not everyone reads emails thoroughly. Most emails are quickly scanned.
  • In order for your emails to be effective, some form of segmentation should take place in order to help you discern the proper audience for your email.
  • Emails need to be segmented in order to be more effective towards the audience.
Estimated Cost:

Free

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Create

Use your passion and knowledge to combine the different parts of your message together in a way that will inspire, inform, or invite others.

  • Write a headline that is up to one hundred characters (including spaces), and two lines of text up to 300 characters total (including spaces).
  • You may also include a URL that the message will link to in the email. This URL must link to a website where the viewer can receive more information.
  • Identify who you want to receive your email.
    • Employee/Student Advisory (Tuesdays) Advisory emails contain important information that students and employees need to know or that the university must disclose. The Advisory emails for online students and employees are tailored to provide information that relates to their situation. Examples include:
      • academic and financial aid deadlines
      • scheduled IT maintenance
      • campus construction androad closures
      • fee disclosures; and university policies
    • The Feed (Thursdays) The Feed includes promotional information that may be of interest to employees and students. The online Feed emails are tailored to promote or inform online employees or online students of opportunities of interest to their situation. Examples include:
      • concerts
      • dances
      • Activities program events
      • society and association notices
      • sales
      • requests for volunteers
      • IBC company offers
Image of check mark symbolizing approvals.

Approve

Get the approval or verification that your marketing materials meet the guidelines and policies of the university to move forward.

Send this information using The Advisory and Feed Submission Form. All requests must be submitted to this email before 12:00 p.m. on the day prior to being included in an email. The deadline for the Administrative advisory is Mondays at 12:00 p.m. The deadline for The Feed is Wednesdays at 12:00 p.m. For messages to be included more than one week, resubmit the form for each week before the deadline.

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Publish

Print or export your media and distribute your message through official BYU-Idaho marketing channels.

Once your post has been approved it will be sent out in the campus email on Tuesdays for Administrative Advisory and Thursdays for Student Feed.

To prevent messages from becoming static, we ask that submissions for the same topic be limited to two weeks at a time with at least a week off.

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