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Communication examines the complex communicative behaviors that occur in society and in organizational settings. Students majoring in communication choose from four areas of emphasis: advertising, broadcasting, journalism and public relations, or they can work with academic advisors to craft programs that meet their unique interests. Communication students learn to analyze scenarios and develop solutions, work with diverse people in many kinds of situations, and serve in or lead groups productively. Students also learn to produce effective written, spoken and visual messages to targeted audiences in media, group and interpersonal settings.
Graduates of communication or emphasis of communication have an understanding of organizations at the macro and micro level. They have the ability to analyze organizations and make recommendations for improvements and have an understanding of communication and how to improve it.
Students pursuing a career in communication have a wide variety of options open to them. They can prepare for careers in management, personnel, human relations, advertising, journalism, public relations, training and consulting, and more. In addition, those students in areas such as business, education, psychology and political science often find communication as a good minor, emphasis or even second major to supplement the careers they have chosen in those fields. Effective communication is required in almost every profession.
Students of communication are usually determined and motivated to succeed. They have an ability to think on their feet and work well with others. They have an intellectual curiosity and are willing to continually learn. They may also have an interest in gaining international experience.
College of Business & Communication Academic Discovery Center
Location: Smith 227